"Emergent demand" is the idea that there are people who would like to drive in the centre of big cities, and the only reason they don't is because the congestion is so bad.
This often comes up in the context of building more roads to alleviate congestion. It won't work, the theory goes, because when congestion reduces more people start driving, until the congestion reaches equilibrium again.
If buses take cars off the street and reduce congestion, the same argument applies; emergent demand will mean any cars taken off the street will soon be replaced.
Personally emergent demand has always struck me as a rather defeatist idea :)