Apple's website in 1998
openuniversity.edu
openuniversity.edu
EDIT: Geez, it's still called "Hot News" and it's still a 2 column layout. That's actually a remarkable consistent design over 17 years.
I'm looking forward to the iPhone 8 being advertised as "The most original iPhone since the original iPhone".
But I miss ftp.apple.com (or was it ftp.info.apple.com? The later still exists though I can't remember any URLs and the root is 404.) They had all their technical documents online going back to the Apple II. Free developer tools and OS disk images. And private directories for employees to show off what they were working on at the time.