I read it because everyone is reading it, but I hate reading it. I always feel like he's sending poor new boot-strappers down the path of destruction and he doesn't seem to care - it's all about getting eyeballs on his blog and on his products.
He disagrees with just about every tried-and-true business strategy that ever existed, and he gets a lot of readers by just flipping the ideas upside down.
Please, if you're starting a business, write a basic plan (at least), set goals for your business, and launch when you feel the time is right, not just early because everyone says to launch early.
After all, everyone around the tech forums just want you to launch early because they want to see if you have a good idea that's not flushed out enough yet so they can copy it quickly and build it out faster and better than you. Only the competition are reading these threads - your customers are out in the world.