Wait, I'm confused. Is that video the actual game and how everything actually looks, or is it a concept video with visual effects and props and whatnot by Weta? Because up until now, I was under the impression that it was the latter.
One hypothesis is that PR commissioned the video and planned to show it at TED and other venues. IMO the video definitely looks produced and it was prudent to cancel the talks rather than spin the video as a plausible demo of their product.
Re/code's comparison to Google's hype of Glass is a little harsh, but nevertheless if the video is indeed "fake" this would be yet another example of Marketing being completely reckless with consumer expectations. I'm sure the Magic Leap product has some impressive strengths. Better to let the product speak than to let Marketing try to "lift" something different that doesn't exist.
It is also a great comparison on another level. This product may be amazing, but whatever it takes to make it happen is so unwieldy that no one would want to use it. Glass didn't fail only on the product experience, but on the social stigma aspects as well. Odd gruntings aside, until we actually see the product it is hard to say it will sell.
A good example of this is Apple. Presentation is equally important as the actual tech (hence these unrealistic marketing videos.)
https://www.youtube.com/watch?v=rA2NI4NgsV0&t=19
so the technology for doing this is feasible and real.
Their previous kickstarter: https://www.kickstarter.com/projects/1203948132/rescape-fps-...
"This is a game we’re playing around the office right now" is extremely provocative.
Edit: ah, you removed your request for citation. Doh. :)
The article says:
> This is the video of a real-world, first-person shooting game that Magic Leap says it was going to show at TED this week.
At first I parsed that as saying Magic Leap was going to show the game at TED, but what I've seen other articles say is that they were going to show this video at TED.
There is no way this is in-engine AR. This has to be a concept video for a prototype they're working on.
For them to say they're playing this around the office isn't exactly a lie -- they may very well be working on a prototype that has similar mechanics -- but it's bending the truth.