At least they give the option unlike google fiber
https://fiber.google.com/legal/network.html
Also, you created your account two minutes before posting this claim?
Google's standard tactic has been to offer some service that is enticing, that "just happens" to put them in a position to log massive amounts of data. They do it with analytics, they do it with email/IM, they do it with DNS, and every other service they offer. Each one gives them access to a new type of data they can log. Are we supposed to believe they will suddenly run ISP services differently?
Verizon or AT&T on the other hand will happily give your raw port 80 traffic to any random 3rd party if it means they get an extra buck out of it.
Send a lot of cookies with your DNS queries, do you?
DNS has this page[1]. Analytics uses first-party cookies, not google ones. The best they could do there is associate it all with an IP address, which would be a bad way to associate data and still leaves the question of what they would do with it at that point. Customize the ads only for that IP address?
https://fiber.google.com/legal/privacy.html
>Other information from the use of Google Fiber Internet (such as URLs of websites visited or content of communications) will not be associated with the Google Account you use for Fiber, except with your consent or to meet any applicable law, regulation, legal process or enforceable governmental request.
So they say they collect it. Just that for now its going to be anonymized and not associated with your Google account.