Beyond aesthetics – Design tips for startups

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44 pointsThomPete4 comments

It's odd that the author can criticize UCD when they apparently don't know what it is. Focus groups and "just asking the user" are exactly what UCD advocates discourage.

The "contextual" part of Contextual Design means real users using real products in their real context. That is how you extract useful data from your users and enable yourself to design something centered around them.

In this context UCD means User Centered Design, just to clear that up.

1. Start simple, stay simple. 4. Don’t do everything that is possible only what is necessary.

yet

6. A feature is not a product.

Dichotomy?

It's the difference between a stapler and a staple remover.

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