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I dont understand how that GIF represents "no comment". To me it looks more like an "I don't know" or "I've no idea" statement.

Also, I don't see why this is news. GIFs have been used like this for several years now. Reddit is replete with such usage.

It's just that the official answer from a giant multinational to a journalist is a funny gif. The typical answer is a LOT more formal.

It's like the President inviting me to dinner and I answer him with a "thumb's up" gif.

No, it's like you inviting the President to dinner and he sends you a gif.

Or do you consider yourself more important than the president?