Tragically, the anecdote I've heard from our local techs is that Verizon corporate would love to switch to Comcast's model, and are applying attrition pressure to make it happen; their mobile business arm isn't unionized, and they're looking forward to switching out their retained employees with contract staff for all of the hookup work.
... which is a shame, because it's actually something I consider to be a distinguishing factor in their service options.