Opus is brilliant, both technically and strategically, but its worth noting that despite technical superiority, there's still not a word out of Apple on the subject, Microsoft (despite co-developing it via their Skype purchase) have dragged their heels on this for a long time and still seem reluctant to use it for non-WebRTC audio, and the various groups surrounding ITU/MPEG are still pushing their royalty bearing alternatives via bundling and backroom deals between patent holders.
Even if this new video codec beats the alternative on several dimensions, it'll be a struggle to get adoption for similar reason of entrenched patent owners and business interests.
I can't really bring myself to blame corporations for following short term private gain, but all the nerds who ignored licencing issues in favour of short term technical superiority deserve some blame for this local minimum we're trapped in.