Adobe Launches Photoshop Android Application

phandroid.com

16 points·jmonegro··12 comments

Adobe devalues Photoshop brand by releasing feature-limited iPhoto-like application for Android and calling it Photoshop.

Disagree. No one expects to get all the desktop features on a mobile device. I've tried the iPhone version and it's definitely as good or better than its competition. That's a good thing for the brand. I think your point applies more directly to Photoshop Elements where a user could reasonably be confused about what feature set they are getting.

If it makes any difference, they called it "Photoshop.com", this blog just dropped the tld.

Finally an application name sillier than "OpenOffice.org".

I don't know that I'd agree. Photoshop.com provides a subset of the features that Photoshop has, and the name's a derivative. It's sufficiently distinct that it shouldn't be confused with Photoshop, but still gets the brand bonus from being associated with it.

Kleenex is a verb?

In English, you can verb any noun.

{hushed voice} how awful...

...Photoshop referring to Photoshop.com, their photo editing web app, not its more impressive namesake.

All of Adobe's copy seems to make this distinction, it's a pity this blog couldn't be bothered. It's not the Photoshop Mobile App, it's the Photoshop.com Mobile App (for Android).

Heck, if they want to sabotage their own brand why go out of your way to stop them? The urge to over-extend a good brand seems to strike every large company.

No, I'm saying that the blogger is removing the ".com" from Adobe's copy, with the result that he is not distinguishing the brands. Adobe sort-of does.

I suspect regular people aren't pedantic enough to distinguish between Photoshop and Photoshop.com and Adobe should take that into account in their marketing.

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