"At Ticketmatic, we promise that anything you can do through the user interface is also available via the API."
in the context of the article is amusing. Going to the website, I find no mention of an API anywhere. I can only guess that it's API documentation hidden behind a login. This is the worst kind of API documentation. I've dealt with APIs like this far too often to find it friendly. In every case, it's been frustration.
Regardless, while the platitude is agreeable, this is literally an article that says nothing more than what fit into a tweet.