You need to hire a couple people to write code, and start selling full time. This is where things get hard. I haven't made it work correctly yet either. Good luck!
Edit: Wow. In the small sample on Audible this guy already mentions something I've seen over and over with the clients I work with.
When you start your company you go from employee to business owner. But your mind stays in employee mode. You keep doing your job just like an employee. You get over worked (those 80 hour weeks) and never thrive.
Everything you do needs to involve building a process to hand off to someone else. Otherwise you are simply substituting a 40 hour work week for an 80 hour work week.
Derek Sivers also discusses this issue in Anything You Want (http://www.amazon.com/gp/product/1936719118), which one of my favorite books, ever, and highly recommended.
One of the best books out there on how to build and grow a business.