You might consider having packages like "family of 4 with two kids package", which includes the tents, sleeping bags, and everything else.
Edit: Case in point. I was looking to get a Sparkfun Kit[1] but they were out of one item that made the whole "kit" out of stock. Down at the bottom they have a link to a "wish list"[2] that lists all the individual items in the kit. And a big button at the bottom of that page that says "add it all."