This is exactly the way University admission should be handled. It's much the same throughout Europe and the UK. I would hate to have had to go through the hoop jumping exercise of the US college admission process with all of the emphasis on extracurricular activities and proving that I'm the 'right kind of person' for them.
To apply in the UK, I sent a form with my exam results, and that was it. I could have added a 'personal essay' but didn't even bother. Not sure if this has changed much, but I hope it hasn't...