I rarely ever purchased music. And yet, thanks to Spotify I've been paying ~$10/mo for the last 4 years. For all the hate it gets, its turned people who rarely ever paid for music into paying for it every month.
Here's the Gen-Y version.
Artists don't get a 10% cut each time a song is played on Spotify. The only people getting rich with Spotify is Spotify and the label that grants the content rights. The artists do get almost nothing.
- if artists demand too much payment from labels, labels won't sign them
- if labels demand too much from spotify, spotify won't sign them
- if spotify doesn't sign enough labels or pays too much to them, it will die either due to not enough music or not enough revenue to find growth.