What's unintuitive about easy_install, in your opinion? In general, all I have to do to install a Python package is:
$ easy_install «package name»
$ easy_install «package name»
$ gem update && gem cleanup
A lot of headache I don't have to deal with at all. I really wish Python would grow an equivalent tool.
The pypi web interface is very poor.
There is lots of scope for improvement in locating and installing packages.
(though I agree it is as intuitive, at it's most basic, as ruby gems)