"I don't get how people think that not charging for something now will magically make the same people want to pay for it later"
It's not magic. If the upgrade adds value, they'll pay.
It's a marketing tactic which works for some and not for others.
It's not magic. If the upgrade adds value, they'll pay.
It's a marketing tactic which works for some and not for others.
If you can convey that the upgrade adds value, and they have budget (or can maneuver the politics of getting budget), then they'll pay. The fact that the upgrade adds value (or not) is actually secondary in many cases.