I wrote it, and was actually surprised it popped up on Hacker News. What I was trying to articulate is that treating an operation as an entrepreneur, or in this case a startup, is a method of individualizing the business process.

Business has many 'rules' attached to it, many which aren't necessary to personal or financial success. Entrepreneurs can avoid these rules, and that process can become addicting.

Sorry it wasn't clear, and thanks for the comment.