This will open a TON of doors for everybody.
Well, in a lot of corporations its viable when the big analyst companies say its viable (Gartner and Forrester Research) and they tend to be "nudged" by Microsoft. It once was does IBM have an offering in this space and then it became does Microsoft.
// one more soul crushing things done in corporate IT
Keep in mind nearly all technologies are used mostly at non-tech companies (e.g. far more software is written by developers not working for a software company) and the software/IT teams at these companies usually prefer solutions from the large/major tech names they know/trust. Microsoft having their own version of something means a lot more businesses will consider using it.