Pre-Order The Apple Watch
store.apple.com
store.apple.com
I just started using a Fitbit watch and have realized it's a much cheaper alternative that meets most of my requirements.
HRM is a key to frictionless calorie consumption estimation; HRM may not directly be something a lot of users use every day, but frictionless calorie consumption estimation has a pretty wide audience, and HRM is the enabling technology for that.
I feel the Iwatch will eventually be very popular with women. I think it might be the Swatch of the millennial--even baby boomer generation.
I'm usually wrong on predicting anything, but why would Apple push this product through(without any redesigns) after all the backlash it has received since they introduced this product?
(In all honesty, I really wanted to like this watch. I'm a self taught Horologist who has been working/buying mechanical watches for at least 15 years.)
Apple without Steve Jobs is a very different beast, a completely unknown quantity that has yet to prove itself. So far it is not doing too well IMHO.
Many women's watch brand don't really market with "fancy in house movements with x complications", that's nerdy stuff for men, they market with material, design, and sell for the jewelry aspect of it, instead of the horology aspect.
For example, the Chanel (not even a traditional watch brand) J12 sold very well. I think it uses an ETA 2892 movement but goes for over $25k for the diamond version.
Now that's just confusing.
Edit: I just saw the price and it cleared up any confusion immediately. (Around $10-17k)
Hardware is neither here nor there. The general population do not care about the tech specs/hardware of general computers (e.g. PC, or MAC). They only care about how fast and easy and nice it is to use software (e.g. different OSs).
It really is kind of embarrassing to see Apple going for a cash grab such as this. They know people who have the money will buy these extremely expensive products, because they 1. don't care about the technology behind it, and 2. they don't even have the patience, and/or time, to use the product enough to access its full potential.
People who have the money to buy those expensive watches; likely won't care about how it works, or how to work it.
How could you say the creator of the modern-day smartphone is not a hardware company? iPod? iMac? MacBook Air? iPad? Their hardware may even be their biggest differentiator. Samsung's new Galaxy S6 is a perfect indication that competitors are far behind Apple's innovation in terms of hardware design. Same goes for the Google / TAG partnership for creating a new watch. Any time Apple releases a new device, competitors follow, primarily in terms of hardware.
Apple is not a spec company, sure, but many of their key innovations show up in their hardware's form factor, aesthetics, and finish.