The whole NewTLD project is a misguided, worthless money grab by ICANN which doesn't make sense on a lot of levels. At this point, why even expect them to apply any sort of logic for the common good?
Also, being able to get the domain name you want is a form of free speech, and we should be open to it, even if the intent is to discredit a company.
Many places and people believe there should be limits to free speech if it's in the public good.
Those people are wrong.