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I noticed how even though your book doesn't exist yet, the graphic that you put up on Kickstarter looks very polished and enticing. But I've also seen startups dig holes for themselves by over-obsessing about graphic design.

On a startup's first MVP iteration, how little graphic design effort can you get away with? Does it depend on the product, perhaps? Should all iterations be visually polished?

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Think about a very delicious cupcake, rather than half the ingredients in a mixing bowl. That's what most MVPs are like - you want to give the customer a taste of the end experience you hope to build.

Visual polish is extremely important -- sometimes. Other times, it's lethal. It all goes back to what are you trying to learn and how well do you really know the customer.

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