Hmm. As someone who has never understood/visualized/been taught matrix multiplication in any other way than how it's shown on the linked page, could someone explain the alternative? I.e., if this is new, what mental model do you currently have? Presumably that one would be new and useful for me.
Edit: "Typically this visualization isn't taught" -- that's what I"m asking. What visualization were you taught, if not this one? I can't think of any other that makes any sense.