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Has anyone been able to successfully monetize check-ins? It seems that if it were that straight forward to monetize as you suggest, someone would have done this by now. Even Facebook's check-in system seems to have faded in popularity as far as I can tell.

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Facebook checkins that I see on my wall are usually limited to "I want to brag about the good food I'm eating without Instagramming a picture of it, so I'll just check in at the restaurant". I don't think people trust Facebook enough to overtly give it access to more important location data, or I could just have too much faith in the average FB user.

Your friends don't really sound like a representative sample. Most people complain about Facebook on privacy but don't modify their behavior in any way.

There's a difference between modifying their current behavior and going out of their way to give FB more data without any real benefit. I don't think FB checkins have been super successful, have they?

I see plenty of them on my feed. I'm not sure that "success" has to be measured the same way in Facebook's case since they offer quite a few different things to do, and not just checkins.

Hotels.

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