>“Consumers depend on us to make sure that competition is fair and open, and it’s my responsibility to make that happen.

Really? Then why not go after banks, energy companies, telecom giants...?

As a consumer I have the choice to choose to trust google when I search for a product, however I have only two choices when I choose my ISP, or no option at all to choose my electricity provider.

Consumers don't depend on "them" to have fair and open competition, it's the companies that depend on the governments to have unfair or nonexistent competiton.