what is the business model on this guy's Tortola travel guide site?
It seems like he isn't selling anything. Is he paying .07$ for adwords clicks hoping those people click on the ads on his site, he must have a crazy ctr to get that to work out?
It seems like he isn't selling anything. Is he paying .07$ for adwords clicks hoping those people click on the ads on his site, he must have a crazy ctr to get that to work out?
Basically, the guy builds spam sites devoted to categories that he has found to provide high ad rates. He brings in as much qualified traffic as he can via lower price keywords and SEO, and then bombards them with those high rate ads. He is attempting to arbitrage the lack of knowledge the advertisers have of what keywords people are searching for, and their ability to garner traffic.
It's not a particularly high paying business on the scale of one site...but he builds many such sites, and then focus on the ones that pay. If you read up on SEO forums and such, this is incredibly common. It's what people with very low skills, a lot of free time, and a strong desire to "beat the system", do when they want to have an "Internet business". They provide no, or negative value, and make a few bucks a day per site.
If Google didn't have their very own version of this business (Google Syndication is a network of similar spam sites operated by Google), he'd probably get away with it. But, I guess Google doesn't want to share the profits.
In that case it is even more borderline illegal. I'm not sure if that is what he did with his travel site, but if that is the case he has no business complaining about being banned.
Hotel bookings, ads for resorts and adsense.
It's actually a decent amount of money from a network of sites.
It's better than registering domains with names of big companies - now that's a scam.