TC throwing around buzzwords and a "meh" about a late to market idea that, while an interesting idea, would really require a level of automation I doubt this has.

A full orchestration solution where its basically:

docker pull $image; docker run $image $nodeID

$nodeID = nodeID or can be left blank to assign to a random node based on current load.

Then update a cluster stats/dashboard page.

Even then, its basically just trying to compete with things like CoreOS, Docker's orchestration stuff its working on, Kubernetes, etc.