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I think the problem with this line of thinking is that most people think they're buying a car (including on board software). If it were clear to everyone that you are in fact only leasing the software, it might be better.

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How can that be made any more clear than it already is? Pretty much all software a typical consumer ever uses works this way.

But non-tech people think of computers and phones as running software, not their cars. In the car, it's just a "radio" or "navigation system."

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