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I don't follow.

If these are pay-per-click ads, then there's zero difference to the publishers if I see them or not, because I will never click on one as a matter of principle.

If these are pay-per-impression ads, then an ad blocker that downloads ads without displaying them should be just fine with the publishers.

Either way I see absolutely no point in keeping ads in the content if/when they can be trimmed away.

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It defeats the purpose if you don't see the ad. Even if you don't plan on clicking on it, seeing it will build awareness of the product or service. That awareness could translate into a sale somewhere down the line (eg. someone tells you about a problem they have and you say "hey I saw an ad for a product that tackles that").

I deliberately don't look at the ads. If one manages to slip itself into my view, I take it as a personal offense. Meaning that if your precious ad manages to "build an awareness", it's the awareness you don't actually want as it's attached to a negative emotion.

So tell me again what's the purpose of forcing an ad down my throat, an action that is guaranteed to piss me off?

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