Learning a Personalized Homepage
techblog.netflix.com
techblog.netflix.com
And while we're on Netflix's legendary use of user analytics...does their A/B testing seriously tell them that the mouseover-to-scroll-the-row-at-a-snails-pace is what users want? It is the most baffling and frankly, user-hostile feature of the site, so much that if I was a new customer, I'd think the site was run by amateurs.
I kinda see it as like a "whoah there sonny, you know I only have 100 movies total, why don't we look through each one of them before you give up there, eh speedy?" which while frustrating ... kinda makes sense. (if I were to verbalize their UX).
In particular, the prevalence of shitty copycat mockbuster films and TV series I'd never actually want to watch feels like an awful attempt to inflate the size of listings, as does the lack of any way to just get an alphabetical list of series or movies that fit into certain criteria.
Also, I wish I could tell Netflix "I want to watch a movie" or "I want to watch a TV show" and have it only show one or the other. I usually know which I'm in the mood for/have time for; it's a pain to scroll through row after row of movies when I only want to watch something for half an hour.