It's a little hard to describe just how unbelievable this discovery is. Before this, if you were to propose research in this area, you would most likely be laughed at. It's a bit like if you discovered a hard drive could also be used as a microprocessor. In both cases, there seem to be very good reasons why it could never work. In this case, however, those reasons just happened to be wrong.
EDIT: Free access to the original paper here: http://rdcu.be/cmm5