Magic previously had a serif font (Times?) and it was just a plain 10 digit phone number. The page was actually really off-putting to users [citation needed] until they eventually fixed it.

(Yeah, I don't remember the article outlining that it did. But I remember that it did. Magic started off as a kind of hack or whatever.)

There was another service that appeared on HN shortly after this did offering a similar service but for small coding projects. Does anyone remember the name?