I agree here. I began to read the article but the format completely deterred me from finishing it. I assume the format was on purpose to prevent it from becoming the very thing that it was saying the people have a hard time reading. But in the end, at least for me, I had a harder time reading the choppy, repetitive wording than a well thought out set of paragraphs. I have read many books and also started many and never picked them back up. There is no reason to force yourself to read something that does not capture your attention.