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I never understood Twitter management. Just accepting small and medium sized companies to consume their firehose and charge for that will be enough to significantly increase their earnings. This was the Google AdWords breakthrough.

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I really find it hard to believe that firehose revenue would be anywhere close to ad revenue.

Why not? there are a lot of companies looking to analyze their own market possibilities.

BTW: Lot of downvotes instead of replies.

Yeah, but I'd imagine the number of companies who want to advertise something dwarfs the number of companies doing data analysis.

It's mass market vs niche market.

You can do that through gnip.com, which they own. It isn't close to their advertising revenue.

No, you can't. It's not for small business where you can spend only USD 5 per day.

A small business can probably get by with using the streaming track API or the sample hose which is available to everyone. Not sure what an SMB would even do with the firehose.

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