It's a reinvention of storytelling. It breaks stories into their component pieces and reassembles them in new and interesting ways -- kind of an "atomization." It's a logical next step from hyperlinks. If it takes off, it will lead to writers rethinking how they tell stories. It will also change how readers read and absorb information.
very beautiful! some promising concepts. mosaic assemblage of stories seems like the next logical step. love the attention to design and mode.