> They're not mutually exclusive, to be honest. You can make a profit AND help the target group. Additionally I hope you're honest as well,
Exactly - and talking about the app "helping the needy" is especially dishonest. Sure she can pay $3 a week instead of a $35 over-draft on her Bank Account -- and if you think that's help then I assume you've never had to live on minimum wage.
> Additionally I hope you're honest as well, and say that's okay instead of bashing them for "making a profit" while helping the needy.
To be clear, I did not bash the company. They picked a particularly scummy industry that hasn't been disrupted by technology and they are doing their thing -- and the job of their PR department is to sell their technology and part of that is playing up "help the needy".
On the other-hand I have a real problem with this as an article. It doesn't start off talking about an app, instead it introduces a particular person, draws in the reader's sympathy to that person's difficulties and then resolves that into marketing a product - basically making a joke of the actual problems (http://en.wikipedia.org/wiki/Income_inequality_in_the_United...).
No, I don't seriously believe there is any such journalist who interviews someone living on an unpredictable near-minimum-wage and whose honest first impulse and thought is "they need an app to help them". This is a shill if I've ever seen one.