The Musk M.O: 1. Identify industry with big inefficiencies that depends on huge government subsidies. That's cars, commercial space vehicles, mass transit and now: colonizing another planet with the 0.1%. 2. Convince the media and envious government officials you are Tom Swift, boy inventor. Have these governments fight over how many billions to give you to build your space car factory. 2. Use these taxpayer dollars and gigantic tax breaks to create iconic products and services for the elite class, effectively transferring huge dollars from the poor to the rich. 3. Rinse and repeat.
I see no evidence at all that Musk cares any more about technologies to enable several billion of us to live together without slaughtering each other than he does about money.
Add the utility business to the growing list of government supported industries Musk wants to "disrupt" by which I mean establish a publicly funded, government subsidized mechanism to siphon off dollars for himself, just like Tony Stark in fact. The electricity generating and distribution system is one of the most provably useful "common goods" in the history of the human race-- why not convince people to spend more than 10 grand to power their house for 24 hours?
His reasons:
Load Shifting - residences generally have NO economic incentive to ride the demand curve, only businesses do in some cases. It is one of the most important things about the electrical system--these huge monopolies manage that curve collectively for us. Sure, transmission is inefficient, but so is decentralizing that task, while adding the risks of keeping your battery from breaking/catching fire.
Increasing self consumption- a battery does not stimulate this at all - the grid needs your power most when the sun is shining. Solar power and an inverter provides that incentive today.
Backup - One day of power in the event of a true natural disaster for $10,000 is expensive and not sufficient.
I am not a Luddite and I am a libertarian, and certainly our society needs technology visionaries right now, but I find Musk's increasingly cynical ploys and the adulation they receive pretty annoying. They seem designed to distract from the overall failure of his businesses, even if he continues to generate ideas and hype.