The idea is that people are more likely to make irrational decisions when the cost of that decision is low, like in voting. An irrational vote only harms you as an individual in a very small way since the cost is distributed across the entire population.
So, it seems to me that we should look for ways to increase the cost of irrational decisions. I'm not sure the best way to accomplish this, but one way would be to reduce the power that government has, thereby reducing the impact of irrational decisions.
https://en.wikipedia.org/wiki/The_Myth_of_the_Rational_Voter...
But really we just need anything that gets power, perceived or real, away from the People.[1][2]
[0] http://en.wikipedia.org/wiki/House_of_Stuart
[1] http://www.constitution.org/eng/patriarcha.htm
[2] http://www.amazon.com/Critique-Democracy-Guide-Neoreactionar...