Alibaba actually posted this job for a “stunning” woman to motivate programmers
qz.com
qz.com
http://www.nbcnews.com/id/5953508/ns/world_news/t/china-grap...
Men don't care about money so much as the things it buys---which is a problem for a corporation, because all you can really pay them with is money. Now that the price of marriage in China is so high, it makes sense that a company might serve as a platform for group buying of a substitute good.