Postulate two sets of people. Set A consists of those who regularly eat meat, deeply care about the origin of that meat, but care very little about the environmental impact of raising meat and are dismissive of any cruelty or health concerns. Set B consists of folks who are vegetarian or who avoid red meat because of health, environmental, and/or cruelty considerations.
I suspect almost all of set B would eat vat meat and that set B is larger than set A.