I may be missing something, but it seems as though QV is associating how passionate a party (specifically a minority) is about a topic with the importance that their view be equally represented against an apathetic opposition. The problem inherent to this is lack of education of topics that will be well know to a minority party but unknown to a majority. The majorities ignorance is not the same as not caring, and the impetus to gain knowledge may not always be clear. Beyond this its seems like minority opinions no matter how impassioned should not become the center of debate merely because they have spent more money. The act of voting involves far more than the act itself as evidenced by the prolonged campaign periods in the US. The national attention span is short and is already dominated by the extreme and the rich.