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The problem is you need the requisite staff to handle support requests in a foreign language, and the logistics in place to ship across the world. That doesn't happen overnight.

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Right, almost nothing worth doing happens overnight! In terms of staff though, many do have staff that speak another language for example Spanish, yet they still don't offer Spanish as a language on their website.

Later on, when hiring staff, you can make it a requirement to be at least bilingual which a lot of European and Asian companies have started doing.

> Later on, when hiring staff, you can make it a requirement to be at least bilingual...

I'd guess the majority of the people who are bilingual in that setting speak their language and English?

Actually, parent is somewhat incorrect here in my own experience. Possibly because he's based in Asia or in the UK. The trend in Europe, from where I stand, is to expect trilingual employees for a growing number of professions (native language, English, and something else) and bilingual employees (native language and indeed English) for a great many others.

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