From the article: "Microsoft hopes to lure more people to use its new Windows 10 software on a variety of computers and gadgets by making it easy to use many of the same apps they’re already using on Apple or Android phones."

That's a problem. I don't want to run phone apps on my desktop machine. I might want to be able to sync some things with my phone, but I have bigger jobs to do on the desktop machine than on the phone. If I didn't, why would I have a desktop machine?