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Indeed, my very first thought was "lol racism".

There's no need for cultural sensitivity here -- shit is straight-up racist.

It's funny because it's inverted though in that the Chinese doing it think whites are better than Chinese, for business promotion at any rate. I'm not sure treating 'the other' well is the same type of problem as treating them crappily.

I don't think that Chinese would think of racist here.

It's the same as American companies hiring "token minorities" to look better and more diverse.

I disagree -- hiring a minority employee almost always means hiring a person who is qualified to do a job and who will work hard for a salary (sounds like hiring a non-minority).

This is hiring a model temporarily. Anywhere in the world, hiring a model is explicitly hiring more for appearance and less for skills.

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