I think it's a bit of a shame because that's basically the #1 differentiator with languages like Go or Java as far as I'm concerned.
But beyond that it's true that the language itself has a lot of potential for embedded applications. The runtime can be made almost as tiny as C's and with libcore you get a much nicer and safer "bare metal" environment than what you'd get in C. And thanks to LLVM you can easily target a whole bunch of architectures.
Yup, both of these things are true. This is what I meant by increased support: we have a long way to go to make it as nice to use, and on a stable release of Rust. But the fundamentals are in place.