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That's interesting! I would have predicted that "digital natives" would be the most likely to use ad blockers (thus not seeing the ads at all)...

No, people who use ad blockers are cranky old idealists who demand tiresome, expensive relics like "privacy" and "dignity."

Digital Natives™, having never lived in a world with those things, don't cause trouble over them.

Even if I didn't care about privacy (I do), I just hate those freaking auto-playing flash ads.

Everyone can appreciate how annoying they are.

or just be passive consumers of apps on smart phones with a cargo cult level of knowledge.