Yik Yak’s Founders on the Value of Anonymous Apps
techcrunch.com
techcrunch.com
Using modern social apps for me is starting to feel like navigating a Kafka-esque bureaucracy. I don't know the right thing to do to be heard, I don't know the wrong thing to do to not bring down sanctions on me, and I often struggle to navigate the app because I don't know the invisible use patterns behind unlabeled buttons and hidden swipe menus, dot-replies, etc. Am I shadow-banned? Does the app hide my replies until I pass some invisible commenting threshold? How do I page through replies? Are my posts being seen by a few people or everyone, and by what criteria? All invisible.
I figure there's some kind of NLP entity recognition for names/proper nouns...and perhaps the mechanism/policy is set to be more safe-than-sorry (in favor of deleting content). I just can't see how this will translate into a valuable community, though. I go to YikYak whenever I want to know the kind of things that are going on but aren't covered in a news source, but factual/substantive discussion is effectively discouraged by the content policy. How long until the general userbase just gets bored of seeing ripped-off memes and shower thoughts?
(on the other hand, maybe it doesn't need to depend on a userbase that's not in college...every year, YikYak can count on getting a fresh userbase to replace the graduating seniors who end up quitting the app)
I admit there's a tension there, but a large part of my complaint is that it's intentionally opaque to the point of actively trying to hide itself. Ethical, human-friendly moderation systems have at least some degree of transparency.
No thanks. How can you call your app anonymous and require my identity and contents of my device?
More seriously since I can't be bothered reading another TC fluff piece, did they explain how they are going to make any money out of Yik Yak?
But that $70+ million in outside funding allows Yik Yak’s co-founders to delay thinking about monetization for some time. Local ads are in the back of their minds, said Buffington, but they are not even looking to test that yet. Instead, the company has the freedom to focus on the user experience and growth, which is what they plan to do."
The way these anonymous social media apps work is that they distinguish anonymity from traceability. Since you are traceable (or identifiable via your mobile device), you are NOT anonymous in the eyes of the social media service (in this case Yik Yak). It however, provides you anonymity against the users of the social media. For many Internet users, this is sufficient.
Recently, we did some analysis (sensitivity, type, potential audience and linguistic characterists) on the content posted on anonymous social media like Whisper [0]. One of the things we found is that not all content is equally sensitive in terms of anonymity.
[0] http://socialnetworks.mpi-sws.org/papers/anonymity_shades.pd...
Yik Yak seems very different from hacker news.
I didn't get that from the secret shut-down at all. From all the talk here after the shut down it was largely a factor of 1. low quality secrets being gamed to get to the top and thus not interesting and slowing growth and 2. it's rebranding making it dull.
I'm also fairly sure I could just spoof the location of my rooted phone and view and post to whatever region I liked.