More like an MBA. We really wanted to help out the non-technical folks on a technical team who are trying really hard to grok what we're saying. It really hit home when my co-host Venkat went to a meetup in and found people who wanted to go to dev bootcamps – not to become developers – but just to be able to share the language.

We're hoping to be sort of like the Lonely Planet for non-technical founders, designers, product managers, and so on.

Although that said, my sixty year old mother is currently learning to code herself. So I'm not sure what to expect. The wider the audience the better, but to ask better, more targeted questions we need to assume a certain level of knowledge.