What's the advantage of using this over something like angular.js?
$.my apps behave like complex controls – you can enclose one $.my app into other, you even can make this enclosure recursive (for example http://cloudwall.me/etc/json-editor.html).
Also since $.my manifests are JSON docs, you can combine them just attaching one manifest as a property of another manifest – so app of nearly any complexity can exist as a single JSON.