it's easy to forget that zappos was acquired by amazon. i am interested to what extent sales growth or lack thereof, would be a driver of radical restructuring.
If Zappos can experiment with a new leadership style, maybe it produces desirable results that can be replicated elsewhere. Maybe it fails miserably. What's likely to happen is that there will be things that work and things that don't, and I guarantee Amazon is interested in that. Because of all the things I've heard about Amazon (many of them good), I've never heard that it's a great place to work. Their turnover is high, so maybe they're looking for ways to reduce it while not losing the culture of urgency (though some would say fear) that makes them so good at executing on things.
Of course, if it's a total failure, Bezos will likely fire Tony and trash the entire idea.